Urgency vs importance

Question: What’s more important? Urgent tasks or important tasks? Recently, I had a thought provoking discussion with a business leader who shared with me her thoughts on this. And it made me think.

Everyone wants things instantly and a lot of us confuse urgent with important.

But actually, ‘urgent’ is important in the short run, ‘important’ is important in the long run. A leader needs to keep the long-term vision in front of their eyes all the time when making business decisions.

If you keep focusing on urgent tasks, you’ll be constantly firefighting. Instead, why not take the lighter out of the hands of those who light those fires?

In business, delegating urgent tasks and focusing on the important ones is the responsibility of a good leader.


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