Innovation and change

I’ve admired R. Buckminster Fuller’s work for quite some time. He was an American architect who developed many ideas, designs and inventions. Most particularly, I know him as the patent owner of the structure of a geodesic dome.

This Buckminster Fuller quote is the key to successful radical innovative change in business:

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. – R. Buckminster Fuller